Brand Builder & Full- Stack Digital Marketer

PLATFORM EXPERTISE:

I specialize in Google Ads and have extensive experience managing high-performance campaigns across Google Search, Display Network, and YouTube Ads. My proficiency spans the full spectrum of paid search strategies, from keyword research and bidding strategies to advanced audience segmentation and AI-driven ad optimizations. Additionally, I have deep knowledge of platforms like Microsoft Advertising (Bing Ads), leveraging their integration with LinkedIn data to enhance targeting precision.

• Google Ads (Search, Display, YouTube, Lead Generation, Performance Max)
• Microsoft Advertising (Bing Ads)
• Advanced audience targeting and bidding strategies
• Google Tag Manager and conversion tracking setups

CAMPAIGN MANAGEMENT: 

From initial setup to optimization, I handle all aspects of Paid Search Campaign Management. My approach is centred on aligning campaigns with business goals, from increasing lead generation to improving ROI. I excel in crafting and testing ad copy to maximize relevance and engagement, using A/B testing to refine performance. I ensure efficient budget management by continuously optimizing for the most cost-effective performance.

• Keyword research, planning, and bidding strategy
• Crafting and testing highly targeted ad copy
• Budget management and scaling strategies
• Landing page optimization and conversion funnel analysis
• AI and automation tools to streamline processes and boost efficiency

KPIs & METRICS OPTIMIZED: 

I prioritize performance metrics that align with growth objectives, ensuring that every campaign is optimized to drive tangible results. My expertise lies in optimizing for Click-Through Rate (CTR), Conversion Rate, Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS). Using tools like Google Analytics and Google Looker Studio, I consistently analyze and refine performance, ensuring our campaigns exceed benchmarks.

• CTR and Quality Score optimization
• Conversion Rate improvement through tailored strategies
• Reducing CPA while scaling spend efficiently
• Maximizing ROAS across campaigns
• In-depth reporting with Google Analytics and Google Looker Studio

PLATFORM EXPERTISE:

I bring extensive experience managing high-performing paid social campaigns across major platforms like Meta (Facebook & Instagram Ads), LinkedIn Ads, TikTok Ads, and Twitter Ads. My expertise lies in leveraging each platform’s unique targeting features, from demographic and interest-based targeting to advanced custom audiences and lookalike audiences. I’ve consistently used AI-driven tools to refine targeting, ad placements, and bidding strategies for optimal results.

• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• TikTok Ads, Twitter Ads
• Custom audiences and lookalike audience targeting
• AI-powered audience segmentation and ad placements

CAMPAIGN MANAGEMENT:

I manage every stage of paid social campaigns, from ideation to execution, with a focus on creating engaging ad creatives that resonate with specific audience segments. I utilize A/B testing for ad formats, creatives, and placements, while ensuring optimal budget allocation. My approach includes integrating video, carousel, and dynamic ads tailored to user behaviors, alongside continual optimization of ad performance through real-time analytics and insights.

• Ad creative development (video, carousel, dynamic ads)
• Audience segmentation and custom targeting strategies
• A/B testing and creative performance analysis
• Cross-channel budget allocation and optimization
• Real-time campaign adjustments based on analytics

KPIs & METRICS OPTIMIZED:

I focus on the key metrics that drive both awareness and conversions for paid social campaigns. By optimizing Engagement Rate, Click-Through Rate (CTR), Cost Per Click (CPC), Cost Per Thousand Impressions (CPM), and Return on Ad Spend (ROAS), I ensure campaigns are consistently delivering measurable results. Detailed reporting through tools like Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics helps track progress and fine-tune strategies.

• Engagement Rate and CTR optimization
• Lowering CPC and CPM for cost-efficient results
• Maximizing ROAS on social platforms
• In-depth performance analysis using Meta Ads Manager and other analytics tools
• Custom reporting with Google Analytics and platform-specific tools

PLATFORM EXPERTISE:

I specialize in managing programmatic advertising campaigns across top platforms like DV360 (Display & Video 360), The Trade Desk, and Amazon DSP. These platforms enable highly precise, data-driven ad placements through real-time bidding, ensuring that ads are shown to the most relevant audiences at the optimal time. My expertise also extends to Google’s Display Network and AppNexus, where I utilize audience data and AI algorithms to streamline ad placement and optimize results.

• DV360: Advanced programmatic buying and audience targeting for display, video, and connected TV.
• The Trade Desk: Multi-channel DSP offering real-time bidding and advanced data targeting.
• Amazon DSP: Programmatic solutions for reaching users across Amazon’s ecosystem.
• Google Display Network: Programmatic display ads with cross-channel retargeting.
• AppNexus: Machine-learning powered DSP for optimizing ad spend and improving performance.

CAMPAIGN MANAGEMENT: 

Managing programmatic campaigns involves leveraging real-time data and automation to deliver the most effective ads. I handle everything from audience segmentation and media buying to creative testing and budget optimization. Using dynamic creative optimization (DCO), I ensure ads are personalized for each user, which boosts engagement and conversion rates. Programmatic campaigns are continually adjusted based on performance metrics like viewability, CTR, and CPM, ensuring efficiency and effectiveness.

• Audience segmentation and real-time bidding for optimal ad placements.
• Dynamic Creative Optimization (DCO) for personalized ads that drive engagement.
• Multi-channel strategies across display, video, mobile, and connected TV.
• Automation of media buying to improve efficiency and ROI.
• Continuous monitoring and adjustments to improve viewability and reduce ad fatigue.

KPIs & METRICS OPTIMIZED:

With programmatic advertising, I focus on optimizing key metrics like Cost Per Thousand Impressions (CPM), Viewability, and Click-Through Rate (CTR), while maintaining a strong emphasis on Return on Ad Spend (ROAS). Using tools like Moat and Integral Ad Science (IAS), I ensure that ads are not only delivered to the right audience but also seen in brand-safe, viewable environments. My approach combines AI-driven optimization with data analysis to continuously enhance performance across all channels.

• Reducing CPM and optimizing ad spend with real-time bidding and dynamic pricing.
• Improving Viewability with advanced targeting and monitoring through tools like Moat.
• Increasing CTR through personalized, dynamic creative ads.
• Maximizing ROAS with data-driven optimizations and real-time campaign adjustments.
• Ensuring brand safety and viewability using Integral Ad Science (IAS).

PLATFORM EXPERTISE: 

I utilize advanced AI platforms to optimize marketing workflows, deliver real-time insights, and make accurate predictions on campaign performance. Tools like Google’s Smart Bidding, Albert AI, and Adext AI allow for automated decision-making, while AI-powered analytics platforms like Dataroma and Crimson Hexagon provide enhanced insights into audience behavior and campaign performance. These platforms help predict outcomes and adjust campaign strategies for optimal results.

• Google Smart Bidding: AI-powered bidding strategies for better conversion predictions.
• Albert AI: Automates cross-channel campaigns, optimizing in real-time based on performance data.
• Adext AI: Focuses on automating audience targeting and ad placements to improve ROI.
• Dataroma: Offers AI-driven reporting and insights across all marketing channels.
• Crimson Hexagon: AI-powered audience behaviour insights and trend analysis.

CAMPAIGN MANAGEMENT: 

AI integration streamlines campaign management by automating key processes like budget optimization, ad targeting, and creative testing. Tools such as Optmyzr and AdScale help automate and optimize Google Ads performance, reducing the manual workload while improving campaign efficiency. By using AI to predict audience behaviour, I can refine targeting strategies and better allocate resources, ensuring that each campaign delivers the highest ROI.

• ChatGPT for personalized ad copy generation
• AdCreative AI for automated creative design
• Jasper AI for content optimization and ideation
• MidJourney for visual concept development
• Optmyzr: Automated bid and budget management to optimize PPC campaigns.
• AdScale: AI-based optimization for Google and Facebook Ads, automating daily campaign adjustments.
• Real-time predictions of campaign performance using AI tools to adjust strategies on the fly.
• Enhanced creative testing using AI-based algorithms to identify the most effective ad formats.

KPIs & METRICS OPTIMISED:

By integrating AI into my marketing strategies, I optimize key performance metrics like Conversion Rate, Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS). AI’s ability to analyze vast amounts of data in real time allows me to continuously refine campaigns, leading to higher efficiency and performance. Tools like Google Analytics, Looker Studio, and AI-powered dashboards help track, predict, and optimize these metrics, ensuring that every campaign is fine-tuned for success.

• Optimizing Conversion Rate through AI-based insights
• Reducing CPA with machine learning algorithms
• Maximizing ROAS using predictive analytics
• AI-powered reporting through Google Analytics and Looker Studio
• Continuous learning from AI feedback loops to improve campaign metrics

PLATFORM EXPERTISE:

I have extensive experience utilizing industry-leading platforms for data collection, analysis, and reporting. Tools like Google Analytics, Google Looker Studio, and Google Tag Manager are central to tracking website performance, measuring campaign success, and understanding user behavior across digital channels. Additionally, I use HubSpot, Salesforce, and Microsoft Power BI to gather and analyze data, giving comprehensive insights into marketing activities and customer engagement.

• Google Analytics: Real-time tracking and in-depth analysis of website traffic and campaign performance.
• Google Looker Studio: Dynamic dashboards and custom reports for clear, actionable insights.
• Google Tag Manager: Seamless implementation of tracking codes and events for enhanced data collection.
• HubSpot & Salesforce: Integration of marketing automation with data analytics for a full-funnel view.
• Microsoft Power BI: Advanced data analytics for reporting and business intelligence.

DATA VISUALISATION: 

I specialize in turning complex data into clear, insightful visualizations that help marketing teams and stakeholders make informed decisions. Using platforms like Looker Studio, Power BI, and Tableau, I create dynamic dashboards that track key performance indicators (KPIs), highlight trends, and provide actionable insights. My visualizations are designed to be user-friendly and accessible, allowing both marketing professionals and executives to quickly grasp the performance metrics that matter most.

• Custom dashboards for real-time campaign monitoring.
• Looker Studio and Power BI: Dynamic reports showcasing performance trends and insights.
• Tableau: Advanced data visualization to uncover hidden patterns and opportunities.
• Visual storytelling to communicate complex data in an intuitive, impactful way.
• Tracking and visualizing KPIs like Conversion Rate, CPA, ROAS, and Customer Lifetime Value (CLTV).

DATA-DRIVEN DECISION MAKING:

I believe that data should guide every marketing decision. By integrating insights from analytics into campaign strategy, I help optimize performance, identify growth opportunities, and adjust tactics in real-time. Leveraging machine learning algorithms, AI-powered predictive analytics, and real-time data feedback, I ensure that marketing efforts are continuously optimized for efficiency and ROI.

• AI-powered tools for predictive analytics and performance forecasting.
• Real-time data feedback loops to refine campaigns and strategies.
• Data-driven insights that inform budget allocation, audience segmentation, and creative adjustments.
• Ongoing optimization based on continuous data tracking and performance analysis.

PLATFORM EXPERTISE:

I have extensive experience managing email campaigns using industry-leading platforms like HubSpot, Mailchimp, Klaviyo, and Salesforce Marketing Cloud. These tools allow for precise audience segmentation, automated workflows, and performance tracking. By leveraging these platforms, I create highly targeted and personalized email campaigns that drive engagement, increase open rates, and ultimately improve conversion rates.

• HubSpot: Advanced email automation and segmentation for B2B and B2C campaigns.
• Mailchimp: User-friendly platform for list management, email automation, and A/B testing.
• Klaviyo: Data-driven email marketing for eCommerce, focusing on behavioral triggers and personalized messages.
• Salesforce Marketing Cloud: Complex email automation workflows for large-scale campaigns.

CAMPAIGN STRATEGY & PERSONALIZATION: 

My approach to email campaigns is rooted in creating highly personalized, data-driven strategies. I focus on crafting compelling email content that resonates with specific audience segments. By leveraging dynamic content and personalized subject lines, I ensure that each email is relevant and engaging. Automated workflows allow me to send the right message at the right time, whether for lead nurturing, cart abandonment, or post-purchase follow-ups.

• Dynamic content for personalized email experiences.
• Automated workflows for lead nurturing, sales funnels, and customer retention.
• A/B testing for subject lines, CTAs, and content to optimize engagement.
• Behavioral triggers for timely, relevant messaging (e.g., cart abandonment emails).

KPIs & METRICS OPTIMIZED:

When it comes to email campaigns, I focus on optimizing key performance metrics such as Open Rates, Click-Through Rates (CTR), Conversion Rates, and Unsubscribe Rates. Using advanced tracking tools and A/B testing, I ensure that each campaign is refined to deliver maximum engagement and results. Tools like Litmus and Google Analytics help monitor email performance, while reporting dashboards in platforms like Klaviyo and Mailchimp provide real-time insights for continuous improvement.

• Open Rate and CTR optimization through compelling subject lines and relevant content.
• Reducing Unsubscribe Rates by ensuring emails are targeted and valuable.
• Increasing Conversion Rates through strategic offers and engaging CTAs.
• Detailed performance tracking via Google Analytics and platform-specific reporting.
• Continuous improvement through A/B testing and data-driven adjustments.

PLATFORM EXPERTISE:

I have extensive experience working with top SEO tools like Google Search Console, SEMrush, Ahrefs, and Moz to analyze website performance, track keyword rankings, and optimize on-page and off-page factors. These platforms provide comprehensive insights into site health, backlink profiles, and competitive analysis, allowing me to implement strategies that improve search visibility and organic traffic.

• Google Search Console: Monitoring and troubleshooting site performance in Google search results.
• SEMrush: Competitive analysis, keyword research, and site audits.
• Ahrefs: Backlink analysis and keyword tracking for improving domain authority.
• Moz: On-page SEO optimization, keyword research, and link-building strategies.

ON-PAGE & TECHNICAL SEO:

I specialize in optimizing on-page elements such as meta tags, content structure, and keyword usage to enhance website relevance and search engine rankings. I also ensure technical SEO elements like site speed, mobile-friendliness, and structured data are optimized for better indexing and user experience. My SEO strategies are built to not only improve search engine visibility but also to provide users with an excellent experience.

• Meta tag optimization (title tags, meta descriptions) for improved click-through rates.
• Keyword research and implementation across content, headings, and internal linking.
• Technical SEO optimization: improving site speed, mobile usability, and URL structure.
• Ensuring structured data implementation (schema markup) for rich snippets and enhanced visibility in SERPs.

OFF-PAGE SEO & LINK BUILDING:

I develop and execute off-page SEO strategies to increase domain authority and organic search rankings through quality backlink acquisition and outreach campaigns. By leveraging tools like Ahrefs and SEMrush, I track and build authoritative backlinks, ensuring the website gains credibility in the eyes of search engines. I also engage in content marketing and guest posting to enhance off-page performance.

• Backlink analysis and acquisition for domain authority growth.
• Outreach campaigns for guest posting and collaboration with high-authority sites.
• Content marketing strategies to build organic links and improve brand visibility.
• Monitoring and maintaining a clean backlink profile to avoid penalties.