Brand Builder & Full- Stack Marketer
Specializing in Performance-Driven PPC, Advanced Paid Social, AI-Powered Programmatic Advertising & Actionable Data Analytics.
Toronto, Canada | Pune, India
FIVE years of digital domination, and I’m just getting started. I’ve turbocharged lead generation and optimized ad spend across Google, Meta, Programmatic Advertising and beyond. My secret weapon? AI-driven innovation that turns campaigns into conversion machines. I don’t just meet ROAS targets – I shatter them.
From crafting compelling ad copy to pioneering AI tools, I’ve spent the last 5 years turning marketing budgets into growth engines. Ready to see your digital presence soar? Let’s connect and make some digital magic happen. With me, the coming years will be your most profitable yet.
Employers and Collaborators
Recent Experience
Performance Auto Group
Marketing Manager | Jul 2022 – Present
Toronto, Ontario
As the Marketing Manager for AutoPlanet, I oversee all marketing efforts for the largest used car dealership in Canada. My responsibilities include developing and executing the overall marketing strategy, managing paid marketing on search engines, social media, and AutoTrader, and integrating organic social media into our broader marketing plan. Since taking on this role, I’ve driven substantial growth across all channels.
Increased overall lead generation by 150%, optimizing campaigns across Google Ads, Meta, and AutoTrader to maximize reach and conversions.
Scaled monthly ad spend from $75,000 to $165,000, while maintaining target ROAS and reducing CPA by 20%.
Revamped our email marketing strategy, resulting in a 47% increase in Open Rates and a 71% increase in Click-Through Rates through improved audience segmentation and personalized campaigns.
Successfully integrated organic social media, driving a 200% increase in organic engagement and improving the synergy between paid and organic efforts.
Spearheaded a Google Review Generation campaign, resulting in a 4x increase in reviews, making AutoPlanet the highest-rated dealership across North America.
Jobs Canada Fair
Marketing Coordinator | Oct 2021 – Jun 2022
Toronto, Ontario
At Jobs Canada Fair, I led the marketing efforts for the largest job fair organization in the country, executing full-funnel, omni-channel marketing campaigns that consistently attracted 600 to 1,000 attendees per event. My work helped secure major partnerships with industry giants, including Desjardins, Coke Canada, and Canada Post.
Developed and executed customized digital campaigns across Google, Meta, and email channels, driving record attendance at job fairs across major Canadian cities.
Spearheaded dual-channel B2B and B2C marketing efforts, ensuring a seamless experience for hiring clients and job seekers alike.
Produced compelling marketing materials—including blogs, flyers, and email campaigns—engaging an audience of over 20,000 contacts.
Facilitated communication and partnerships between hiring companies and our organization, strengthening client relationships and delivering tailored marketing strategies for each event.
Through a combination of targeted digital strategies and strong client relationship management, I played a key role in making Jobs Canada Fair the go-to platform for both employers and job seekers across Canada.
What I Do
(And Do Well!)
MARKETING STRATEGY & COMPTITIVE POSITIONING
STRATEGIC EXPERTISE:
Brand Differentiation & Market Positioning | GTM (Go-to-Market) Strategy Development | Competitor Analysis & Benchmarking | Messaging & Value Proposition Design | Customer Journey Mapping & Segmentation
PROCESS & IMPLEMENTATION:
Strategic Roadmaps Aligned to Business Objectives | Data-Driven Competitive Gap Analysis | Integrated Marketing Plans for Full-Funnel Growth | Precise Customer Targeting for Reduced CAC | Optimized Marketing Mix for Increased CLV
RESULTS & OUTCOMES:
Improved Market Share & Brand Awareness | Reduced Customer Acquisition Cost (CAC) | Increased Customer Lifetime Value (CLV) & Average Order Value (AOV) | Enhanced ROI and Profitability of Marketing Efforts | Higher Customer Retention & Brand Loyalty
MEDIA BUYING & CAMPAIGN MANAGEMENT
PLATFORM EXPERTISE:
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Search: Google Ads (Search, Display, YouTube, Performance Max & Demand Gen), Microsoft Bing Ads & AI-Powered Search (Perplexity AI, Google SGE)
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Social: Meta Ads (Facebook, Instagram), LinkedIn Ads, TikTok, Twitter (X), Spotify & Snapchat Ads.
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Programmatic: DV360 (Display, Video, CTV), The Trade Desk, Amazon DSP, Google Display Network & AppNexus (AI-Driven).
CAMPAIGN MANAGEMENT:
End-to-End Setup & Multi-Channel Optimization | Audience Segmentation & Real-Time Bidding Strategies | Creative Development & Dynamic Creative Optimization (DCO) | Rigorous A/B Testing & AI-Enhanced Targeting | Landing Page & Conversion Funnel Optimization | Budget Automation & Scalable Ad Management | Early Adoption of Emerging AI Search Platforms.
KPIs & METRICS:
Enhanced CTR, Engagement Rate, and Viewability | Improved Quality Score & Conversion Rates | Lower CPA, CPC, CPM, and Efficient Budget Scaling | Effective Cost per New Visitor (eCPNV) Optimization | Increased New (nWV) and Returning Website Visitors (rWV) | Maximized ROAS through Rigorous Tracking & Real-Time Analytics | Brand Safety Assurance uing technologies like Moat (Oracle) & Integral Ad Science.
SEARCH ENGINE OPTIMISATION
PLATFORM EXPERTISE:
Ahrefs | SEMrush | Google Search Console | Screaming Frog | Google Business Profile
CAMPAIGN MANAGEMENT:
Set SEO goals aligned to business outcomes (growth, revenue, lead volume) | Define keyword + content priorities with clear briefs for team | Partner with dev/design team to fix technical SEO issues (indexing, speed, CWV, structure) | Build and maintain on-page standards (titles, meta, internal linking, schema basics) | Oversee local SEO hygiene (GBP updates, categories, reviews, citations) | Coordinate backlink initiatives and brand mentions (quality-first) | Track performance, identify opportunities, and iterate monthly (content + technical + UX).
KPIs & METRICS:
Organic Users / Sessions (including nWV and rWV) | Keyword Rankings, Share of Voice, and SERP CTR | Conversions from Organic (Leads / Purchases) + Conversion Rate | CAC from Organic / Blended CAC impact | CLV impact via retention content and higher-quality acquisition | Engagement Quality (Bounce Rate, Time on Site, Pages/Session) | Technical Health (Index coverage, Core Web Vitals, crawl errors).
MARKETING AUTOMATION & AI INTEGRATION
PLATFORM EXPERTISE:
Marketing Automation Tools:
HubSpot | Zapier | Salesforce Marketing Cloud | Adobe Journey Optimizer | Braze / Iterable
Artificial Intelligence Tools:
n8n | Claude Agents | Midjourney | Google Nano Banana | Google VEO 3 | Suno | AdCreative AI | Jasper
AUTOMATION & AI MANAGEMENT:
Automate Lifecycle Journeys (nurture → onboarding → retention → winback) with CRM Handoffs | Remove Manual Ops with cross-tool Workflows (routing, tagging, QA, alerts) | Use AI Agents for Faster Planning + Execution (briefs, variants, test plans) with guardrails | Scale Paid + Organic Creative Production (image/video variants, hooks, formats) | Standardize Measurement Hygiene (events, UTMs, naming, suppression rules) | Run Structured Tests (A/B + holdouts) to prove Incremental Lift
KPIs & PERFORMANCE METRICS:
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Speed: Time-to-Launch, Hours Saved, Workflow Success rate, % Automated
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Lifecycle: Lead Response Time, MQL→SQL, Reactivation, Churn, CLV lift
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Creative ops: Variants/Week, Cost per Creative, Fatigue Rate, Concept-to-Live Time
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Incrementality: Holdout Lift, Incremental Conversions/Revenue vs Baseline
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Unit economics: CAC/CPA Reduction, Payback Period Improvement
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Audience quality: nWV, rWV, eCPNV Trend by Channel/Journey
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Ops health: Deliverability, Unsubscribe/Spam, Suppression Compliance, Journey Completion
DATA ANALYTICS & REPORTING
PLATFORM EXPERTISE
Google Analytics (Traffic & Campaign Insights) | Google Looker Studio (Dynamic Dashboards) | Google Tag Manager (Event & Conversion Tracking) | HubSpot & Salesforce (Full-Funnel Integration) | Microsoft Power BI (Advanced Analytics)
DATA VISUALIZATION
Custom Dashboards (Real-Time KPIs) | Dynamic Reports (Looker Studio, Power BI) | Advanced Visualization (Tableau) | Visual Storytelling for Clear Insights | Tracking KPIs: Conversion Rate, CPA, ROAS, CLTV
DATA-DRIVEN DECISION MAKING
AI & Predictive Analytics for Performance Forecasting | Real-Time Campaign Adjustments | Strategic Insights for Budget & Audience Optimization | Continuous Performance Monitoring & Refinement
EMAIL & SMS MARKETING
PLATFORM EXPERTISE
HubSpot | Mailchimp | Klaviyo | Salesforce Marketing Cloud
CAMPAIGN STRATEGY & PERSONALIZATION
Dynamic, Personalized Content & Subject Lines | Automated Workflows (Lead Nurturing, Retention) | Behavioural Triggers (Cart Abandonment, Follow-ups) | Rigorous A/B Testing for Optimization
KPIs & METRICS
Enhanced Open Rates & CTR | Reduced Unsubscribe Rates via Targeted Content | Increased Conversion through Strategic Offers | Performance Insights (Litmus, Google Analytics, Platform Dashboards) | Continuous Data-driven Improvement
Kind Words From Colleagues
Ishan has been instrumental in transforming the digital marketing landscape at AutoPlanet. Since taking over the account, he has demonstrated an exceptional ability to optimize campaigns and leverage AI tools to drive impressive results. His data-driven approach and strategic insight have resulted in a significant boost in lead generation and sales for both our Brampton and Durham locations, making AutoPlanet the largest used car dealership in Canada. His work on our paid media campaigns and Google Review Generation strategy is truly game-changing, contributing to our position as the highest-rated dealership across North America.
Ishan’s ability to not only meet but consistently exceed performance targets, while maintaining a deep understanding of our business goals, has been a huge asset. His weekly performance reports were always insightful, actionable, and perfectly aligned with our growth objectives. I highly recommend Ishan for any organization looking for a talented and forward-thinking marketing professional.
Working with Ishan at Performance Auto Group has been an excellent experience. As the Paid Media Specialist for AutoPlanet, he played a pivotal role in growing our largest account, significantly boosting lead generation and optimizing ad spend. Ishan consistently goes above and beyond, meeting tight deadlines with innovative solutions that drive results.
What really sets Ishan apart is his dedication to the team’s success. In our marketing meetings, his insights were invaluable—not only did they help drive AutoPlanet’s growth, but they also contributed to the success of other team members and their dealership accounts. He’s a natural leader and mentor, always willing to guide newer team members and offer support on campaign setups and targeting strategies.
In a fast-paced environment, Ishan is the type of team player who excels under pressure, consistently delivering on his objectives while ensuring the team grows together. His collaborative and results-driven approach has been a huge asset to our marketing department.